| Title | : | A Methodology to estimate the Opening Performance of a film by Evaluating its campaign Signature | | Author | : | Khilari, Aashish Bhirappa ; Jr. Lee, John J (Guide) | | Year | : | 2009 | | Category | : | Thesis | | Form | : | Book | | Language | : | English | | Accession Number | : | TH0586 | | Pages | : | 72p. | | Subject | : | D i s s e r t a t i o n ; M a r k e t i n g ) I W h i t e w a s h i n g |
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