| Title | : | A Descriptive Study of Marketing Strategies adopted by Amul Over the Period of 1950-2020 to Influence Consumer Behaviour | | Author | : | Sharma, Vanshika ; Puri, Rahul (Guide) | | Year | : | 2022 | | Category | : | Thesis | | Form | : | Book | | Language | : | English | | Accession Number | : | TH0872 | | Pages | : | Misc. | | Subject | : | Dissertation; Consumer Behaviour |
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